A staggering 81% of users utilize Instagram (IG) for product and service research. After seeing a product or service on a brand’s website, 50% of people have gone there to make a purchase.
How to get more Instagram followers
There is no doubt that Instagram marketing offers enormous potential for business expansion. You may not only increase the visibility of your company and the number of followers you have, but you can also regularly convert some of those followers into clients. But what does it take to accomplish this?
Let’s get one thing straight before we discuss how to promote your instagram anonymous viewer account to attract followers and clients. None of the strategies below will be effective if you don’t:
Post intriguing and pertinent information to draw in your target audience.
Post frequently to keep followers interested and eager to see what you’ll share next.
If you don’t do either, you risk having a “dead” account that your followers either completely ignore or infrequently interact with. Additionally, you can end up socializing with the incorrect crowd (e.g., people who are unlikely to ever become customers). These results represent barriers to long-term success in either scenario.
So, before doing anything else, perfect your publishing schedule and development of high-quality content. Your Instagram campaign will be even more successful as a result.
How to get free Instagram promotion
Once you’ve established the proper basis for effective Instagram marketing, you can experiment with different strategies for drawing attention to your account, acquiring the appropriate followers, and encouraging those followers to make purchases.
Although we’ll also discuss other locations you can advertise it, a significant portion of your Instagram growth will probably come from promoting your account on the website itself. How then can you increase the number of people who see your account and click the follow button? To get you going, here are eight free suggestions.
1. Tag! Tag!
Being sociable is the main focus of social media, including Instagram. What better method to engage in social interaction than by using Instagram’s tagging feature. When appropriate, you can tag not just specific followers but also other brands. This may increase the number of individuals who interact with and are interested in your content.
You can also include geographical tags in your posts. If you do, they appear in search results for the places you have tagged. This can drive traffic to your physical site, assist you in meeting possible clients or business partners at events, or simply gain you a follower today and the chance to pique their interest later on.
2. Select your hashtags carefully
There may be some prejudice against hashtags. What’s at fault? People use 30 hashtags on average each post. The same is true for people who use obnoxious or dubious hashtags to attract attention (#like4like and #followme, we’re looking at you…).
However, hashtags can increase the number of individuals who learn about your company when used effectively. Consider the following when researching hashtags to ensure proper usage:
- which hashtags your rivals are utilizing.
- what hashtags are used by your audience to find information relevant to your sector.
- What hashtags are applicable to your company yet less popular, providing you the chance to stand out?
- You can use these options to test out some others for your next postings.
A branded hashtag that people can use when posting about your company is another option if you want to promote user-generated content. This can spread the word about your company and grow your clientele. Additionally, it compiles all content produced by your audience in support of your company, which might influence people to follow you and make purchases from you.
3. promote the utilization of user-generated material
UGC can provide you a competitive advantage unlike anything else. Instagram UGC is frequently placed on users’ accounts as well, unlike testimonials that are exclusively posted by you, for instance. The advantage? They present you to their supporters. That’s not all, though.
The recommendations of friends, relatives, and connections are trusted by potential followers and clients. Rather than listening to what you have to say about your company, they are more likely to believe what your supporters have to say. To put it another way, each piece of user-generated content is a recommendation that you and you alone own.
Sure, you might offer a comparable good or service to a rival. However, no rival will have that precise video of a delighted client gushing about their interaction with you or that particular image of someone sincerely appreciating your goods. Encourage people to produce material that highlights what they appreciate about your company.
Utilize Instagram Video in #4
It’s a wise choice to use Instagram Video, especially if you’re currently producing videos for YouTube or another channel. There’s no better moment to get started than now, with Instagram’s CEO declaring in June 2021 that the network will prioritize video going forward (speaking of time, you may be interested in the best time to post to Instagram).
If you do, IG’s topic-based recommendations may introduce your business to folks who previously knew little to nothing about it. When you consider that this can be the sole efficient method of reaching a specific Instagram audience section, it becomes tremendously useful.
After all, some viewers vehemently prefer video content, particularly in light of the popularity of TikTok and similar websites. Therefore, using Instagram Video is much more likely to connect with them than just uploading photographs or tales on your account.
5. Promote each other on your other social networks.
Are there any social media platforms for your company, such as Facebook, Twitter, or TikTok? Reuse your Instagram content if necessary! Cross-posting and marketing your Instagram material can be the inspiration people need to check you out there, though you should, of course, tweak it to perform well on each platform.
Don’t be scared to invite others to connect with you on Instagram directly or to share the links to your profile and your greatest Instagram pictures and videos.
6. Make your Instagram profile prominent on your website.
Visitors to your website are already somewhat interested in your company. In addition to providing them with educational website content, pointing them toward your social media platforms, such as Instagram, is a terrific approach to satiate their curiosity. They may be more likely to make a purchase if they see how you interact with your audience and learn about the individuals running your company.
Put social media buttons or, even better, an embedded Instagram profile on your website. By doing this, people can see the type of stuff you post and could be inspired to follow you.
7. Add the link to your promotional mailings.
Marketing via email? In your footer, include a link to your Instagram profile as well as any other live social media profiles you have. And, when it makes sense, promote your Instagram account in particular to pique the curiosity of potential followers in what you’re doing there.
8. Make personal mention of your account
There are various ways to do the in-person method. You might specify your Instagram handle, for instance:
- if you have a physical store, on the signage there.
- on your fliers or business cards.
- while engaging in conversation with customers in person.
While discussing what you do on a daily basis with others.
All of the aforementioned tactics can bring you new and repeat clients in addition to gaining you additional followers.
Four strategies to advertise on Instagram for money
You could wish to invest a small amount of money in your account’s promotion to advance your Instagram marketing strategy. There are various quick and affordable ways to accomplish it. Here are four paid strategies for growing your Instagram following.
1. Run fun competitions and giveaways
Giveaways and competitions are excellent ways to get people involved with your brand and, as a result, raise awareness of it. You could, for instance, run an Instagram contest where participants must follow you and tag a few friends in order to enter.
Think about the rapid exposure this strategy could give your company. Additionally, you’d have the chance to develop relationships with your new followers in the future, which might lead to sales in addition to just being viewed.
Try influencer marketing, second
What could be stronger than self-promotion? gaining favor with others. Particularly if they already enjoy the interest and respect of the individuals you wish to engage with on Instagram. This emphasizes the importance of collaborating with influencers, who can significantly speed up your growth on Instagram.
The beautiful thing about influencer marketing is that you don’t have to work with a megastar like The Rock to be successful. Micro-influencers—those with fewer than 100K followers—have substantially higher engagement rates than those with millions, according to research.
Additionally, micro-influencers frequently produce more targeted material that draws in a tuned-in, intensely interested audience. As a result, if your company shares the same values as an influencer and the target demographic for whom they produce content, their followers are more likely to be interested in learning about you.
3. Execute paid advertising
Go for it if you have the funds to use Instagram advertisements for paid promotions! That is, assuming you have a solid understanding of your target market and can produce an appealing advertisement that will pay for itself. (You run the risk of losing money if you can’t use Instagram’s ad targeting options to get your promotions in front of the proper people and/or can’t execute on the creative side of things.)
On the other hand, Instagram advertisements can provide your company a good boost if you’re ready to give them a try—especially when combined with organic efforts.
4. Advertise on print media for Instagram
Take full use of the chance if you’re performing direct mail marketing or putting any kind of paper in the hands of potential followers and consumers.
Do more than simply announce your Instagram presence. Make it as simple as you can for people to follow you and check you out. Make a QR code for Instagram, for instance, that users can scan to see your profile.
Cheers to your Instagram expansion
There is no disputing that Instagram has the potential to be a potent tool for expanding your brand’s visibility, informing people about your services, and attracting clients. This is especially true because Instagram Shopping is gaining popularity and will continue to do so. So design your Instagram promotion strategy today and start putting it into practice.
